.Mobi (WAP) Guidelines
Advertisers should submit all sizes
X-Small
- 96x16 pixels
- 16 color
- <800 bytes
- GIF/JPG/PNG
- Call-to-Action Text:
- Up to 16 characters including spaces and no special characters
Small
- 112x20 pixels
(leave 2 pixels on each side of the image to allow for border) - 16 color
- <1K
- GIF/JPG/PNG
- Call-to-Action Text:
- Up to 16 characters including spaces and no special characters
Medium
- 167x30 pixels
(leave 2 pixels on each side of the image to allow for border) - 16 color
- <1K
- GIF/JPG/PNG
- Call-to-Action Text:
- Up to 16 characters including spaces and no special characters
Large
- 215x34 pixels
(leave 2 pixels on each side of the image to allow for border) - 16 color
- <1K
- GIF/JPG/PNG
- Call-to-Action Text:
- Up to 16 characters including spaces and no special characters
Landing Page Ad Specifications
Jump Page Type
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended
Text with Image Type
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended - WAP 2.0 Specifications
- 96x25 Specifications
- 16 color
- <800 bytes
- GIF/JPG
Click-to-Call
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended
Click-to-Call number
E-mail Opt-In
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended - Email Creative Requirements
- From Address
- From Name
- Email Subject
- OPTIONAL: Source Markup for HTML E-mail
- OPTIONAL: Tags, only if tracking is requested
- Users may opt-out by replying to E-mail